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Fenty Beauty, a cosmetics brand launched by popstar Rihanna in 2017, has officially been named Nigeria’s favourite beauty brand.

This is according to new research by Tajmeeli, a popular cosmetic surgery education site.

Among other findings, it revealed the most searched cosmetic brands around the world, with people in Nigeria, Egypt and Ethiopia searching for Fenty Beauty more than any other brand.

Rihanna, 33, launched Fenty Beauty in 2017, with a dream to create a cosmetics company that would make “women everywhere [feel] included.”

Fenty Beauty currently retails between N23,000 to N25,000 in Nigeria.

In its first year, the company of which she owns 50 per cent of stocks, achieved sales of $550m, far more than other celebrity-endorsed makeup ranges, and earned Rihanna the title of Forbes richest female musician in August 2021.

Forbes magazine said most of Rihanna’s fortunes do not come from chart-topping singles, but from the success of her cosmetics empire.

Robyn Rihanna Fenty, born February 20, 1988, is a Barbadian singer, actress, fashion designer, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados.

Credit: Premium Times

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