Asda slashes prices on pasta, rice and baked beans to help ‘millions’ of Britain’s poorest families.
Following a successful campaign by anti-poverty blogger and budget chef Jack Monroe, Asda has slashed the prices of hundreds of kitchen staples, helping "millions" of Brits. Last month Monroe, a former food bank user, urged supermarkets to make their cheapest food ranges more widely available after highlighting the inflation in key products such as rice and the removal of value ranges from the shelves in her local Asda in Essex.
Her Twitter thread warning that official inflation figures "grossly underestimated" the impact of the current cost of living crisis on Britain's poorest families went viral and generated a media storm. In response, on Monday (February 7) Asda committed to stocking its full Smart Price and Farm Stores ranges in all of its stores and online.
On Saturday (February 12), three and a half weeks after her viral Tweets, the campaigner, who has been consulted on the School Food Plan and National Food Strategy, went to her local Asda to see if the changes the supermarket promises had been put in place.
She wrote in another already viral Twitter thread: "Woke up this morning and realised I couldn’t procrastinate my food shop for a day longer, and decided it was time - three and a half weeks on from my accidentally viral tweet about the prices of basic foods at the supermarket - to brave it, and see what, if anything, had changed."
Monroe went on to list all the price changes she saw, the "enormity of the last few weeks" finally sinking in. Here is a list of the price changes she noted at Shoeburyness Asda:
Source: My London, article by Seren Hughes.
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