Universal Music Group will no longer allow its music on TikTok following the Wednesday expiration of a licensing deal between the two companies. The takedown of UMG-related music began overnight. Universal Music Group is literally the largest record label ... in the history of the music industry,” said Andrew Mall, an associate professor of music at Northeastern University. An “uncountable number of tracks and sounds” would be impacted on TikTok, he added, significantly limiting options for creators." The expiration of licensing between UMG and TikTok arrived after the two companies were unable to reach a new agreement — and soon shared heated exchanges. In a Tuesday letter addressed to artists and songwriters, UMG said that it had been pressing TikTok on three issues: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.” UMG said that TikTok proposed paying its artists and songwr...
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