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The Guardian - Atiku ‘outperforms’ Tinubu, Peter Obi on positive ratio metrics – Study shows

A new study has revealed that the presidential candidate of the Peoples’ Democratic Party, PDP, Alhaji Atiku Abubakar has outperformed the two other major presidential candidates – Peter Obi of Labour Party and Bola Ahmed Tinubu of the ruling All Progressive Congress, APC – on positive ratio metrics in all the mentions from all discussions about the presidential candidates across all media platforms and fora reviewed.

According to the report which adopted Artificial Intelligence tools to analyse 500,000 mentions of the candidates on both traditional and social media within a one-month period, it revealed that although Atiku Abubakar has less mentions on Twitter compared to Peter Obi, he, however, got more positive sentiments from people than the duo of Tinubu and Peter Obi.

This means that people who discussed the candidates said more positive things about Atiku Abubakar than they did for Peter Obi and even expressed lesser positive sentiments about Tinubu.

The 46-page document by CustomReport, an independent research body, was titled the “Brand Insights: Atiku Abubakar’s Online presence compared to Peter Obi’s and Bola Tinubu’s.”

In trying to analyze the politicians’ online presence, the study covered areas such as the positive ratio of the total mentions in discussions about the presidential candidates; the volume and reach of discussions about them, the performance of the discussion sources and the most engaging posts talking about the most engaging moments about them.

Meanwhile, the research relied on a methodology that excludes posts about the candidates that are not in English language.

It also used five metrics to base the generated data for the analysis, and the metrics includes: negative/positive sentiments in the posts about them; Mentions and source; social media interactions, posts reach and presence score.

Similarly, it monitored the official Facebook profiles and other social media pages and handles sharing relevant contents about the candidates, digging deep into about 500 thousand posts from 28th of May, 2022 to the 25th of June, 2022 to arrive at its findings.

According to the report on www.cracktechnology.com, Atiku’s Twitter handle has more followers than the duo of Peter Obi and Tinubu, he is, however, slightly less mentioned in comments in comparison to Peter Obi on Twitter.

Nevertheless, it revealed that despite being slightly less mentioned, Atiku got more favourable comments than the other candidates.

“Twitter is the fundamental source in building Peter Obi’s and Bola Tinubu’s Reach. While Atiku’s reach on Twitter is slightly less than Obi’s, his sentiment on Twitter is much more positive than competitors,” the study said.

Also, the report revealed that on Facebook, while Atiku has same post reach with Peter Obi, he, however, has the highest volume of post mentions than Tinubu and Obi.

Likewise Atiku’s Instagram “post mention generated more Reach than a single mention in any other source.”

Source The Guardian, Read more By clicking Highlighted: The Guardian News

https://editor.guardian.ng/opinion/outlook/atiku-outperforms-peter-obi-tinubu-on-positive-ratio-metrics-study/



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