Skip to main content

The Guardian - Atiku ‘outperforms’ Tinubu, Peter Obi on positive ratio metrics – Study shows

A new study has revealed that the presidential candidate of the Peoples’ Democratic Party, PDP, Alhaji Atiku Abubakar has outperformed the two other major presidential candidates – Peter Obi of Labour Party and Bola Ahmed Tinubu of the ruling All Progressive Congress, APC – on positive ratio metrics in all the mentions from all discussions about the presidential candidates across all media platforms and fora reviewed.

According to the report which adopted Artificial Intelligence tools to analyse 500,000 mentions of the candidates on both traditional and social media within a one-month period, it revealed that although Atiku Abubakar has less mentions on Twitter compared to Peter Obi, he, however, got more positive sentiments from people than the duo of Tinubu and Peter Obi.

This means that people who discussed the candidates said more positive things about Atiku Abubakar than they did for Peter Obi and even expressed lesser positive sentiments about Tinubu.

The 46-page document by CustomReport, an independent research body, was titled the “Brand Insights: Atiku Abubakar’s Online presence compared to Peter Obi’s and Bola Tinubu’s.”

In trying to analyze the politicians’ online presence, the study covered areas such as the positive ratio of the total mentions in discussions about the presidential candidates; the volume and reach of discussions about them, the performance of the discussion sources and the most engaging posts talking about the most engaging moments about them.

Meanwhile, the research relied on a methodology that excludes posts about the candidates that are not in English language.

It also used five metrics to base the generated data for the analysis, and the metrics includes: negative/positive sentiments in the posts about them; Mentions and source; social media interactions, posts reach and presence score.

Similarly, it monitored the official Facebook profiles and other social media pages and handles sharing relevant contents about the candidates, digging deep into about 500 thousand posts from 28th of May, 2022 to the 25th of June, 2022 to arrive at its findings.

According to the report on www.cracktechnology.com, Atiku’s Twitter handle has more followers than the duo of Peter Obi and Tinubu, he is, however, slightly less mentioned in comments in comparison to Peter Obi on Twitter.

Nevertheless, it revealed that despite being slightly less mentioned, Atiku got more favourable comments than the other candidates.

“Twitter is the fundamental source in building Peter Obi’s and Bola Tinubu’s Reach. While Atiku’s reach on Twitter is slightly less than Obi’s, his sentiment on Twitter is much more positive than competitors,” the study said.

Also, the report revealed that on Facebook, while Atiku has same post reach with Peter Obi, he, however, has the highest volume of post mentions than Tinubu and Obi.

Likewise Atiku’s Instagram “post mention generated more Reach than a single mention in any other source.”

Source The Guardian, Read more By clicking Highlighted: The Guardian News

https://editor.guardian.ng/opinion/outlook/atiku-outperforms-peter-obi-tinubu-on-positive-ratio-metrics-study/



Comments

Post a Comment

Type your comments here

Popular posts from this blog

You And Your Health-Why Hair Turns Gray

The Real Reasons Hair Turns Gray, According to Dermatologists. Whether you discovered your first silver strand or you’ve decided to let your natural hair color shine, it’s normal to find yourself wondering, why does hair turn gray? And while we’ve touted ways to embrace and style your gray hair, the science behind why white and gray strands occur is actually quite interesting. We’ve all heard the thought that stress causes gray hair, and in fact, recent studies suggest a link between the two.  But, there are so many more reasons why your locks might be getting lighter. In fact, general aging and even your genes could have a lot more to do with your silver strands than you might think. Underlying health conditions like vitamin deficiency or alopecia could even be a factor. Ahead, we asked dermatologists to explain why hair turns gray, what causes premature graying, and if it’s possible to reverse gray hair. Why does hair turn gray? “Gray hair is really hair with less melanin, what g...
3 comments
Read more

FIFA World Cup Fans - Qatar Charters Another Cruise Ship to Accommodate Football Fans

Football lovers are in for a cruise as organizers of the highly anticipated FIFA World Cup in Qatar have chartered another cruise ship to accommodate Football World Cup 2022 guests. The cruise ships will provide more than 1000 rooms to the fans coming to attend the month-long event. The World Cup will begin on November 20th and an estimated 1.5 million people will arrive in Qatar for this event. Doha, the capital city of Qatar has a hotel room capacity of 31,000. This number does not even come close to the number of rooms required for the event. Qatari Organizers are on a war footing trying to arrange accommodations for the fans of the FIFA World Cup, who will start arriving shortly. Among the measures taken are, containerized cabins at the edge of the city, a tent “fan village” on Qetaifan Island, an assortment of apartments, and three chartered cruise ships operated by MSC Cruises to temporarily serve as hotels. The three chartered MSC Cruise ships are the MSC World Europa, the MSC P...
1 comment
Read more

Prince Harry, the Duke of Sussex and Meghan Markle, Duchess of Sussex, Make Charity Donation To Nigeria's Flood Victims

Prince Harry, the Duke of Sussex and Meghan Markle, Duchess of Sussex have donated an undisclosed sum to charities working in Nigeria via their Foundation, the Archewell Foundation. The amount donated (unspecified) is for victims devastated by the flood ravishing parts of Nigeria. About 1.3 million people have been displaced by the floods. The flooding has killed over 600 people and injuring more than 2,400. According to Sky News, in a press release, a Spotify representative confirmed the Archewell Foundation had made donations to both UNICEF and Save the Children. While Nigeria typically experiences seasonal flooding, the floods are the worst the country has seen since the 2012 major flood which displaced more than 2.1 million people. The spokesperson said the donations, of an undisclosed amount, would “help provide relief following devastating floods wreaking havoc in Nigeria”. Meghan earlier this week shared her genealogy results in the latest episode of Archetypes, titled “Upending...
Post a Comment
Read more