Skip to main content

The Guardian - Atiku ‘outperforms’ Tinubu, Peter Obi on positive ratio metrics – Study shows

A new study has revealed that the presidential candidate of the Peoples’ Democratic Party, PDP, Alhaji Atiku Abubakar has outperformed the two other major presidential candidates – Peter Obi of Labour Party and Bola Ahmed Tinubu of the ruling All Progressive Congress, APC – on positive ratio metrics in all the mentions from all discussions about the presidential candidates across all media platforms and fora reviewed.

According to the report which adopted Artificial Intelligence tools to analyse 500,000 mentions of the candidates on both traditional and social media within a one-month period, it revealed that although Atiku Abubakar has less mentions on Twitter compared to Peter Obi, he, however, got more positive sentiments from people than the duo of Tinubu and Peter Obi.

This means that people who discussed the candidates said more positive things about Atiku Abubakar than they did for Peter Obi and even expressed lesser positive sentiments about Tinubu.

The 46-page document by CustomReport, an independent research body, was titled the “Brand Insights: Atiku Abubakar’s Online presence compared to Peter Obi’s and Bola Tinubu’s.”

In trying to analyze the politicians’ online presence, the study covered areas such as the positive ratio of the total mentions in discussions about the presidential candidates; the volume and reach of discussions about them, the performance of the discussion sources and the most engaging posts talking about the most engaging moments about them.

Meanwhile, the research relied on a methodology that excludes posts about the candidates that are not in English language.

It also used five metrics to base the generated data for the analysis, and the metrics includes: negative/positive sentiments in the posts about them; Mentions and source; social media interactions, posts reach and presence score.

Similarly, it monitored the official Facebook profiles and other social media pages and handles sharing relevant contents about the candidates, digging deep into about 500 thousand posts from 28th of May, 2022 to the 25th of June, 2022 to arrive at its findings.

According to the report on www.cracktechnology.com, Atiku’s Twitter handle has more followers than the duo of Peter Obi and Tinubu, he is, however, slightly less mentioned in comments in comparison to Peter Obi on Twitter.

Nevertheless, it revealed that despite being slightly less mentioned, Atiku got more favourable comments than the other candidates.

“Twitter is the fundamental source in building Peter Obi’s and Bola Tinubu’s Reach. While Atiku’s reach on Twitter is slightly less than Obi’s, his sentiment on Twitter is much more positive than competitors,” the study said.

Also, the report revealed that on Facebook, while Atiku has same post reach with Peter Obi, he, however, has the highest volume of post mentions than Tinubu and Obi.

Likewise Atiku’s Instagram “post mention generated more Reach than a single mention in any other source.”

Source The Guardian, Read more By clicking Highlighted: The Guardian News

https://editor.guardian.ng/opinion/outlook/atiku-outperforms-peter-obi-tinubu-on-positive-ratio-metrics-study/



Comments

Post a Comment

Type your comments here

Popular posts from this blog

Jeff Bezos With GF Lauren Sanchez At The Miami Grand Prix

On Sunday, 06 May 2023, Jeff Bezos and his girlfriend of almost four years, Lauren Sánchez were at the F1 Miami Grand Prix. Jeff Bezos And Lauren Sanchez Top Left At The F1 Miami Grand Prix, Qualifying, Miami International Autodrome, Miami Gardens, Florida, USA – 06 May 2023 Lauren Sanchez, 53, a former Newscaster, was spotted in a crop top and jeans alongside her billionaire boyfriend Jeff Bezos, 59, in Miami, while attending the Miami Grand Prix. They held hands as they arrived at the Formula One Grand Prix event. Jeff Bezos with a net worth of US$125 billion as of April 2023, arrived in the team village at the Formula 1 Crypto.com Miami Grand Prix in Miami, Florida on May 6, 2023. Bezos is the third-wealthiest person in the world and was the wealthiest from 2017 to 2021, according to both the Bloomberg Billionaires Index and Forbes. Credit: Hollywood life.com, Wikipedia
Post a Comment
Read more

The CBN Reverses Its Decision And Sets New Limit On New Naira Note Withdrawal

The Central Bank of Nigeria had initially stopped the withdrawal of the new Naira notes over the counter, directing commercial banks to instead dispense the cash through their Auto Teller Machines (ATM) to the public. Thursday, 2, February 2023, the apex bank has now backtracked on that decision, it is informing the commercial banks to resume over-the-counter withdrawal of the new N200, N500 and N1,000 notes. The Central Bank of Nigeria, has set a new directive of a maximum daily payout limit of N20,000, consisting of redesigned Naira notes, to each customer.  “In line with this resolve, the Governor, Mr Godwin Emefiele, has directed deposit money banks (DMBs) to commence the payment of the redesigned Naira notes over the counter, subject to a maximum daily payout limit of N20,000.  “We also admonish members of the public to embrace and adopt other payment channels for their transactions.  “The Naira is our legal tender and symbol of national pride. Therefore, let us resp...
11 comments
Read more

In The Spotlight

Music superstar, Rihanna is scheduled to perform Lift Me Up during the biggest night in Hollywood. Yes! The 95th Academy Awards ceremony - the Oscars. The song, created with Tems, Ryan Coogler and Ludwig Göransson, was featured on the Black Panther: Wakanda Forever soundtrack. It has been nominated for best original song, marking Rihanna's first Oscar nomination. The show will be hosted by Jimmy Kimmel. In early February 2023, Rihanna performed at the Super Bowl. The singer mesmerized viewers with a soaring, solo half-time show, in which she publicly revealed her second pregnancy with her partner, rapper A$AP Rocky. The 13-minute performance was highly anticipated by Rihanna's fans, many of whom had not seen her perform since she graced the Grammys stage in 2018 to perform 'Wild Thoughts' with DJ Khaled Rihanna who had taken a seven year break from the music scene to focus on her business ventures, like her Fenty Beauty make-up brand and her Savage X Fenty lingerie line...
Post a Comment
Read more